I write for founders and marketers where AI, brand, and growth collide. Each week, I share sharp insights on what’s working in marketing, how AI is changing the game, and the mindset it takes to scale without burning out.
Your 'experienced' hire is about to tank your results
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Newsflash. There’s no playbook for where you’re going. And trying to follow one? That’s the fastest way to die. Here’s how most founders get wrecked in emerging markets:
None of it works. Because it assumes the future looks like the past. It doesn’t. Your customers? They don’t even know what they want yet. You’re not optimizing for known behavior, you’re inventing new behavior. It’s like hacking through a jungle with a machete. You can’t map what you haven’t seen. And what you can see changes with every swing. So here’s what actually works:
And whatever you do... Don’t build a dashboard full of answers. Build one full of questions. Because in new markets, the questions are the product. |
The Climb
I write for founders and marketers where AI, brand, and growth collide. Each week, I share sharp insights on what’s working in marketing, how AI is changing the game, and the mindset it takes to scale without burning out.
After 20 years of building companies, I can predict which executives will fail within 90 days, and it has nothing to do with their experience It’s not their resume. It’s not their strategy chops. It’s not even their results. The ceiling on their career, whether it's a CMO, VP, director, or manager, is one's ability to regulate their emotional state when things go sideways. Because things will go sideways. In high-growth environments, most people can lead when everything's working. But when...
There’s a certain kind of person I tend to put on a pedestal. The accomplished investor. The seasoned founder. The “visionary” executive with a track record I admire. And when I do that, when I hand them that power, something strange happens... I stop listening to myself. I second-guess every word, every pitch, every email I send. I replay conversations in my head like a broken loop, dissecting every reaction, every pause, every “hmm.” I become smaller. Not because they asked me to. But...
I’ve been quietly building something new. And it changes everything. For the past few months, my brother and I have been heads down. Researching. Testing. Building. Because something BIG is happening in marketing right now—and most people aren’t ready for it. The future of marketing isn’t about ranking on Google anymore. It’s about being remembered by AI. If you’re not showing up in ChatGPT, Claude, or other LLMs...You’re invisible. This shift is happening FAST. Bigger than SEO. Smarter than...