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The Climb

I write for founders and marketers where AI, brand, and growth collide. Each week, I share sharp insights on what’s working in marketing, how AI is changing the game, and the mindset it takes to scale without burning out.

Featured Post

Your 'experienced' hire is about to tank your results

Newsflash. There’s no playbook for where you’re going. And trying to follow one? That’s the fastest way to die. Here’s how most founders get wrecked in emerging markets: They hire “experienced” execs from adjacent industries who say they’ve seen this movie before. Spoiler: This movie hasn’t been made yet. You’re writing the script. They clone KPIs and dashboards from markets they think are “similar”. But “similar” isn't the same. Your data doesn’t fit their boxes. They build 90-day product...

After 20 years of building companies, I can predict which executives will fail within 90 days, and it has nothing to do with their experience It’s not their resume. It’s not their strategy chops. It’s not even their results. The ceiling on their career, whether it's a CMO, VP, director, or manager, is one's ability to regulate their emotional state when things go sideways. Because things will go sideways. In high-growth environments, most people can lead when everything's working. But when...

There’s a certain kind of person I tend to put on a pedestal. The accomplished investor. The seasoned founder. The “visionary” executive with a track record I admire. And when I do that, when I hand them that power, something strange happens... I stop listening to myself. I second-guess every word, every pitch, every email I send. I replay conversations in my head like a broken loop, dissecting every reaction, every pause, every “hmm.” I become smaller. Not because they asked me to. But...

I’ve been quietly building something new. And it changes everything. For the past few months, my brother and I have been heads down. Researching. Testing. Building. Because something BIG is happening in marketing right now—and most people aren’t ready for it. The future of marketing isn’t about ranking on Google anymore. It’s about being remembered by AI. If you’re not showing up in ChatGPT, Claude, or other LLMs...You’re invisible. This shift is happening FAST. Bigger than SEO. Smarter than...

Smash your goals with numbers Today, I want to share a straightforward process to help you drive performance using numbers and targets. Using numbers effectively isn’t about strict rules or top-down orders—it’s about setting clear, measurable goals and aligning your actions to achieve them. Done right, this approach can massively boost your productivity and overall team performance. Using numbers to drive performance isn’t just about tracking metrics—it’s about finding clarity and focus in...

How to discover your company’s core values Today I am going to teach you a simple process for discovering your company's core values and why clear core values leads to a much more valuable company. Discovering your company's core values isn't about top-down founder, or investor decisions — it's about unearthing the principles already driving your best people and your biggest successes. And when it's done right, it serves as massive accelerator for your business. “Great things are never done...

How to enjoy work Hey there! Today, I want to share a simple process to help you enjoy your work consistently and sustainably. Enjoying your work isn’t about strict rules or top-down orders—it’s about finding what truly energizes you and aligning your tasks accordingly. Done right, this process can massively boost your productivity and satisfaction. "Success is not final, failure is not fatal: It is the courage to continue that counts." — Winston Churchill Enjoying work isn’t just about...